The offer

The Marketing Foundation Audit

We determine whether your current marketing foundation is supporting your business goals, where value is being lost, and what should happen next.

Scope and timeline

How we scope and quote

Scope
Fixed and agreed in writing
How we quote
Custom proposal based on complexity
Delivery
Typically 10 to 15 business days after complete access

Complexity reflects things like locations, brands, vendors, active channels, data sources, monthly marketing investment, and the condition of your reporting. You will see the scope in writing before you decide.

What we review

Six areas, one clear picture

Business alignment

Goals, revenue model, audience, service priorities, seasonality, capacity.

Current partners and spend

Agencies, vendors, retainers, media spend, contracts, deliverables, reporting.

Brand and content

Positioning, identity consistency, messaging, content quality, proof.

Demand generation

Paid media, local search, referrals, reputation, outreach, conversion paths.

CRM and sales follow-up

Lead capture, routing, response, nurture, pipeline stages, handoffs.

Measurement

KPIs, attribution, lead quality, sales outcomes, reporting reliability.

Six questions

How solid is your foundation?

These are six of the questions we ask in a real audit, one from each area we review. It takes about ninety seconds. Your answers stay in your browser, nothing is sent to us, and no email is required to see the result.

Could you state, in one sentence, the business goal your marketing is meant to move this year?
Yes
Roughly
No
Do you know what you spend on marketing each month, and what each vendor is accountable for?
Yes
Roughly
No
Would a stranger who lands on your website understand what you do and why you are different within ten seconds?
Yes
Roughly
No
Do you know which channel produced your last ten customers?
Yes
Roughly
No
Does every inbound lead get a consistent, timely response you could describe out loud right now?
Yes
Roughly
No
Can you tell whether last month's marketing was worth what you paid for it?
Yes
Roughly
No
0 of 6 answered
Deliverables

What you receive

Pre-audit questionnaire and an executive discovery session.
A full inventory of your current agencies, vendors, channels, systems, spending, and stated expectations.
An evidence register that separates verified facts, claims, observations, gaps, and limitations.
The Marketing Foundation Audit itself: findings by domain, with a clear view of what is working, what is unclear, and what is misaligned.
A Growth Blueprint: a prioritized 90-day roadmap with owners, timing, dependencies, measures, and budget considerations.
An executive findings presentation and decision session.
When outside help is appropriate: multiple qualified agency or specialist options when practical, plus bounded selection support, handoff, oversight, and 90-day value check-ins.
Not sure whether this is the right time?

That is a fair question, and it is the first one we will answer together. No pressure, and no pitch.

Start with a conversation
Transparency

Straight answers about vendor recommendations

If the audit shows you need outside help, we will present multiple qualified options when practical.  The diagnosis answers to you.

Boundaries

What the audit is not

The audit is a diagnosis and a plan, not an execution retainer. Unless we agree to it separately in writing, it does not include campaign execution or media buying, website development, video production, ongoing design or content production, CRM implementation, or daily vendor management. That boundary is what keeps the findings independent.

FAQ

Fair questions

Why pay for an audit when agencies offer one free?

A free audit is usually a sales pitch. Our fee is owed regardless of what you decide about vendors, so the findings answer to you rather than to a retainer.

Will you just tell me to fire my agency?

No. There are no predetermined verdicts. The evidence register shows what is working, what is unclear, and what is misaligned. Sometimes the answer is keep them and fix the brief.

How do I know vendor recommendations are not biased?

Any compensation is disclosed before you decide, we present multiple options when practical, and you always contract directly with the vendor you choose.

What do you need from us?

Timely access, truthful information, decision-makers in the room, and feedback. You keep final say on every vendor and spending decision.

Let's solve the right problem

Tell us what your marketing question is. We will listen, then recommend the smallest plan that can create meaningful progress.